Two Domino’s Pizza employees decided to create a video of a prank where one filmed the other sticking a piece of cheese up his nose and then placing it on a sandwich, appearing to be delivered to a customer. They posted the video on YouTube. After more than a million hits, Domino’s was faced with a gross-out PR nightmare, as well as, the health department at their door.
According to Deloitte, 22% of employees admit to using social networking 5 or more times per week, with 15% admitting they use it at work for personal reasons. Having a formal policy may be a great idea for your company to protect you from situations such as the one described above.
According to a Society of Human Resource Management report, below are specific guidelines for drafting a policy on employee’s use of Twitter or other social networking tools.
-Don’t let personal use of Twitter or other social networking sites interfere with work
-Employees must get company approval to use Twitter to conduct business (Many organizations have successfully incorporated Twitter into their marketing strategies)
-Any use of organization’s name, trademarks, logos, or other intellectual property must be approved.
-If employees make personal comments about any aspect of the organization’s business, their profiles must carry a disclaimer that the views expressed are their own, and not the organization’s.
-Tweets may not disclose confidential or proprietary information.
-Employees should use common sense regarding what they post.
Crafting the policy – 5 Key Questions to Ask Yourself
1. Determine how far you want to reach, i.e., at work only or at work and home.
2. Do you want to permit social networking at work at all?
3. How will you monitor social networking at work (if permitted)?
4. Are employees allowed to identify with your business when networking online?
5. How is “appropriate business behavior” defined?
Need help with your policy? Contact us today at info@experthrconsultants.com or call us (877) 356-6175.









